Our industry is heading for new and uncharted waters where the FDA lurks and big tobacco waits. Brands are rushing to launch new flavors before the August deadline and in the midst of all the hysteria many brands and their brand managers have forgotten or fail to realize the increasing importance of production GMP's and regulatory compliance.
Brands that expect to survive the impending industry changes should not be taking shortcuts in regulatory and manufacturing. Who is your manufacturer and what do they bring to the table? Are you a brand that goes for a cheap price and no technical knowledge? Will the cheap route help you in the long run? Do you expect to stand up to the FDA's compliance without a manufacturer who follows FDA GMP's and can easily shift to compliance of the FDA's newly expanded guidelines when they come?
Let's talk reality. Anyone can mix juice and fill a bottle. But how many manufacturers out there actually have facilities that operate to current FDA guidelines and are ISO certified? Our industry is plagued by manufacturers and co-packers who claim to be up to speed but do you know enough to tell who is authentic and who's not? Can your current manufacturer produce audit certificates from valid GMP and ISO auditors?
Ask yourself these questions:
Can you go to your current manufacturer/co-packer/filler for answers to these questions? If you can't you should seek out an FDA GMP and ISO Certified manufacturer like California Vapor for quality work and sound advice at a fair price.